Zhongcai won the "Pioneer Cooperation Award" for intelligent marketing of Alibaba's innovative business
On November 29, 2019, the "2019 Marketing Awards Ceremony" held by the intelligent marketing platform of Alibaba's innovative business group was successfully concluded in Beijing. Zhongcai International Auto Education stood out in the marketing awards and won the "Pioneer Cooperation Award". "Awards.
With the rapid development of intelligent technology, marketing has become more intelligent and efficient. When the marketing promotion of most companies is still in the full-link collaboration stage that only focuses on traditional promotion links, the intelligent marketing platform of Alibaba's innovative business group has already relied on forward-looking insights into the value of links such as post-link user traffic accumulation and acceptance. From the three dimensions of data, products and innovation, we will go deep into the whole marketing chain, and try to help our partners achieve maximum marketing benefits from brand to effect with innovative capabilities, so that marketing wisdom can be in the heart and wisdom will win the future.
Zhongcai International Automobile Education won the "Pioneer Cooperation Award" award, which shows that through data analysis, combined with the general marketing difficulties in the industry, it is found that it faces the price under the core conversion traffic of search media, the increase in the cost of acquiring new customers, the increase of competing products and the homogeneity of courses. In order to solve specific problems such as transformation, put forward hierarchical indicators to guide transformation in an orderly manner, use multiple combination strategies of media, and coordinate the use of intelligent tools in the process of brand advertising, high standard requirements for creative materials, and help with full-link thinking Get rid of the marketing predicament, and finally achieve an all-round improvement from marketing ideas to conversion effects, which all reflect the new concepts and new methods of intelligent marketing.
The future has come and is coming, and technology empowerment has become the development trend of the education industry. As a vocational education institution, what we need to do is to keep up with the development trend of science and technology, grasp the law of education development, learn to use innovative thinking in the Internet era, analyze the future development trend of the industry through a large amount of education industry data, and open up a broader education market. , so that the future of "Internet + education" is within reach and more promising.
